Introducing Khumbula Consulting: Market & Social Research Services

Over and above the consulting work that I do in my personal capacity, I am the founder of Khumbula Consulting, where I am the Principal Consultant. Khumbula Consulting is a dynamic and flexible consultancy that specialises in assembling teams of carefully selected research professionals on a project-by-project basis to deliver high-quality research outcomes. Our approach is designed to provide comprehensive support across the entire research process, whether clients need full project management or assistance with specific components.

Khumbula Consulting offers a broad range of research services, including:

o   Market Analysis: Understanding market dynamics and trends.

o   Customer Segmentation: Identifying distinct customer groups.

o   Usage & Attitudes Surveys: Gauging customer behaviours and perceptions.

o   Brand Evaluation: Assessing brand performance and positioning.

o   Product & Concept Testing: Evaluating new products or concepts.

o   Pricing Research: Determining optimal pricing strategies.

o   Packaging Research: Analysing packaging effectiveness.

o   Customer Satisfaction Measurement: Measuring customer satisfaction levels.

o   Employee Surveys: Gathering employee feedback and insights.

o   Public Perception Surveys: Assessing public opinion on various topics.

o   Impact Evaluations: Measuring the impact of programs or interventions.

o   Academic Research Projects: Supporting academic research endeavours.

We have experience serving various industries, such as:

o   Financial Services

o   Telecommunications

o   Broadcast & Print Media

o   Food & Beverages

o   Personal Care

o   Transportation

o   Sector Education and Training Authorities

o   Special Economic Zones

o   NGOs/NPOs

o   Academic Institutions

Khumbula Consulting employs a structured research process that includes:

·        Framework Development: This initial step involves defining the research problem, setting objectives and hypotheses, and outlining the study design and methods for sampling, data collection, and data analysis.

·        Data Collection: Utilising scientific methods to gather information from relevant sources. This can involve secondary data (existing information) or primary data (newly collected information).

·        Data Analysis: This involves inspecting, evaluating, and modelling the collected data to uncover useful insights and support decision-making. Data analysis can be thematic (qualitative) or statistical (quantitative) and employs various analytical tools.

·        Reporting: The final step is to present the research findings in a clear and precise manner, addressing the initial research problem and objectives. The report includes interpretations of the data, conclusions, and actionable recommendations.

Khumbula Consulting differentiates itself from traditional research agencies through its flexible consultancy structure where project teams are assembled by selecting appropriately qualified professionals on a project-by-project basis. This is done without the constraints of a “one team fits all” approach and, coupled with our performance-based remuneration model, ensures a high level of commitment and performance, leading to high-quality research outputs.