Hello! My name is Promise Gumbo. Be it at an organizational or individual level, the conceptualization, design, and management of scientific research can often be challenging and require considerable time investment. Frequently, research initiatives must adhere to strict deadlines for completion. As a result, you might find it beneficial to seek external assistance and expertise to accelerate your research endeavours or specific components of them. This is where I come into play! I offer support across all stages of the research process, including conceptualization and design, data collection, data analysis, interpretation of results, and report writing. With proficiency in both qualitative and quantitative research methodologies, I have successfully completed hundreds of marketing, social, and academic research projects over the past 25 years.
research design
The framework created to find answers to a specified research problem, spelling out the research objectives and hypotheses. It identifies the appropriate study design and the methods for sampling, data collection and data analysis.
DATA COLLECTION
The process of using scientific methods to collect information from relevant sources to find answers to the research problem, test hypotheses and evaluate the outcomes. Primary and/or secondary data collection methods are used.
DATA ANALYSIS
The process of inspecting, evaluating and modelling data to discover useful information and aid decision making. Data analysis has multiple approaches, primarily thematic or statistical and encompasses diverse tools.
REPORT WRITING
Insights from the data analysis are organized and presented clearly in a manner that addresses the initial research questions and objectives. The results are delivered in full and summary technical research reports, with conclusions and recommendations.